Seller's Guide

Sellers get a strategist and a negotiator. Here's how I take a Fort Lauderdale home from the first conversation to closing.

1. Price it to the market, not an online estimate

Market value is what a willing buyer will pay and a willing seller will accept. On the water, it comes down to details an online estimate can't see: the bridges, the run to the inlet, the depth, and the dock. We set the strategy around real comparable sales and today's buyers.

2. Prepare every detail

No palm fronds in the driveway. Trash bins out of sight. The right scent, the bar stools placed just so. I coordinate organizers, painters, handymen, cleaners, and soft staging so the home shows at its best.

3. Market it to the right buyers

Professional photography and video, invitation-only events and open houses, direct outreach to the agents who represent luxury buyers, and Douglas Elliman's national and international reach. My buyers' story was featured in The Wall Street Journal, the kind of national exposure Elliman's PR team works to create.

4. Reach buyers moving to Fort Lauderdale

Many of my buyers are moving here from the Midwest, the Northeast, and California. Your home gets in front of that audience through my relocation content and network.

5. Negotiate and manage every detail to closing

I negotiate to protect your price and your terms, then oversee inspections, appraisal, and every deadline through closing.

6. Teardown, redevelopment, or land?

I work closely with builders and developers looking for the right lot. If your home is a redevelopment opportunity, I'll show you both paths before you decide.